If you want to start a profit-making business, you should first start with organizing the paperwork practicalities – then the day-to-day running of your business will be simple. 

Organise your insurance

If you are running a fitness business, then it is essential to have insurance – an unforeseen circumstance could not only damage your profits, but also your reputation. Your insurance covers the theft of equipment or an injury to one of your clients during a training session. Without having insurance, you may be unable to cover legal bills or the cost of replacement equipment. When it comes to business insurance, one size does not fit all – every business needs a specialist policy, so you’ll need personal trainer insurance for your company. If you have employees, then you’ll need workers’ compensation insurance to provide support if they were unable to work due to accident or injury in the workplace. 

Essential record keeping

Don’t leave keeping records for your fitness business until the last minute – be organised with this, and keep up-to-date on a weekly basis. It is worth investing in a logical accounting package like QuickBooks, Sage 50 or Bookkeeper to record your income and expenses. It is important that you record all of your takings, whether they are in cash or paid directly into your bank account. You also need to track your expenses so that you can analyse how much you are spending. Ultimately this will help you to grow your business. Good record keeping and budgeting will also make it much easier to submit your taxes every year so that you know you are paying the right amount. 

Basic Marketing

When you are starting your fitness business, it is important to put a marketing plan in place. This will include all the essential details about your pricing policies, your ideas about classes and fitness packages, and information about how you are going to distribute goods and services. You need to decide how you are going to not only attract new customers, but also build a good relationship with them. Your fitness business needs to have a recognizable brand that represents the services that you are providing. Your marketing plan should also include details of how you are going to advertise in order to be seen by your target audience. Never underestimate the power of social media – it can not only be used to spread the word about your business, but also provide valuable market research. 

in the end 

Your passion for fitness can become a legitimate, profit-making business with a future, as long as you plan well and keep everything on track and tracked. You are more likely to succeed in your endeavors if you get the practicalities organised right from the start. 

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The post The Practicalities Of Getting Your Fitness Business Started, Getting It Right From The Start appeared first on FitNish.com.

Yet, you don’t have to be a part of a huge corporation to earn from an Instagram account. It is all about creating a personal brand and having a loyal audience of followers. According to statistics, the influencers’ market is going to reach 2.3 billion dollars by 2020.

It is not surprising that more people consider running their blogs to earn money. And it is especially tempting, as many influencers just post about their life and daily routine. If you want to know how to build an army of followers and make a living out of your daily activities on Instagram, this guide is for you.

Types of Blogs on Instagram

The platform is filled with all types of blogs, whether they are food, fashion, travel, healthcare, or books-related. Overall, successful content is funny and/or helpful. There are fitness gurus, makeup professionals, custom essay writers, photographers, and activists there.

The rise of social media marketing is understandable. Followers tend to believe influencers more than brands with traditional channels of advertisement. The reason is simple – people feel more personally connected with influencers and trust their opinions.

It means that the only way to make your account profitable is to have a loyal following that trusts your advice and opinion on a particular matter. So if you recommend the product, they are likely to try it out. Any successful blog is visually-driven and features a specific aesthetic. It should be pleasing to the eye and helpful or interesting in terms of captions and engagement.

Finding Your Niche

It is totally possible to create a lifestyle blog that will be attractive to people. However, the main factor is to have a niche that you are passionate about. For example, it can be fashion, makeup, childcare, etc. It can be anything that you have some kind of expertise at. It should be something that makes you different and shows the value of your advice.

Look, for example, at Amanda Stanton. She is a lifestyle influencer, who is also interested in fashion and style. She posts pictures of looks on her and her kids. Stanton has 1.2 million followers, which is stunning. Amanda is a great example of incorporating fashion, style, and travel into one profile.

Another perfect example is Kayla Itsines with amazing 11.9 million followers. She is a personal trainer and often posts videos on exercises, advice on a healthy lifestyle, etc. She also posts the pictures of her newborn baby, and other sneak peeks from a daily routine. Kayla created her following based on her expertise in fitness and physical training.

Of course, these two influencers are exceptional examples, and such an audience is pretty hard to build. Overall, it is not necessary to reach millions of followers to start earning. Even 5-10k of subscribers are attractive to brands that might be interested in sponsorship. 

https://www.instagram.com/p/B5SOKT6ptjO/

https://www.instagram.com/p/B5kQ2VFJN1m/

Sara Tasker has 216k followers with her visually-stunning lifestyle blog. She has found a certain aesthetic that works for her and adds interesting captions to them.

In general, there are four ways of earning money on this social media platform:

• Running sponsored posts
• Selling your products
• Being an affiliate marketer and recommend products of other brands
• Sell your photographs or videos

Depending on the type of content you create and the followers you have, it is still advisable to mix two or three of these income channels. For brands to sponsor you, it is important to see the engagement of the audience and their willingness to follow your recommendations.

How to Build an Audience

Posting daily routines make people more connected with influencers. Yet, before that, it is important to interest them in your content. If you are just starting, several tips will help you to grow the audience on Instagram:

• Find a topic you are passionate about and have something to contribute to it. It can be a food blog, travel inspiration, or even something as simple and complicated at the same time as being a parent. The important factor is to provide beneficial and meaningful content.
• Switch to a business account. It is crucial to understand the audience, when the majority of subscribers are active, what kind of content they are looking for. A business account provides necessary statistics and allows running paid advertising campaigns.
• Make aesthetically pleasing visuals. After all, it is visual social media, so the key is in posting beautiful images or video content.
• Engage with the audience. People need to know that you care about and want to communicate with them. There are many ways to do so. One is engaging in the comment section. Write thought-provoking captions under images, ask followers’ opinions, and answer their questions. The engagement builds trust and helps to create a loyal audience. Another way is posting stories with call-to-action features, like questions or polls. The third option is to look at subscribers’ content, like it, share via your stories or leave comments on their accounts.
• Post constantly. For example, brands post on average 1.5 times per day. The best strategy is to create at least one post a day, yet it is not always easy. You can use auto posting software to plan publications or use stories when there are no pictures to make a post. It is crucial to have a constant flow of content for followers.
• Incorporate videos if there is an opportunity. People tend to engage more with video content on Instagram, so if you can, post a video, a daily vlog, or a recipe.

Wrapping Up

Making your daily life the content worth following isn’t always easy. You need to have a passion for something and offer valuable insight as well as eye-pleasing images and videos. 

The key factor is in building a loyal audience that trusts your advice and expertise in choosing products or making decisions. It is essential to engage with people, offer them various types of content, like images, videos, captions, stories, and remember to always be truthful and not be fake, promoting products just for the money. Always only promote something if you yourself would use it and it in no way harms anyone.

Photo Credits:

• NeONBRAND
• Eaters Collective
• Jakob Owens
• Shot by Cerqueira on Unsplash

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The post Personal Branding: How To Earn On Your Daily Routine Using Instagram appeared first on FitNish.com.

What started out as 2 friends making T shirts and a few gym vests for sale has turned into a multi million dollar company.

Whether you like or hate their stuff, you cannot deny that Ben and his team have managed to do some great things and build an immense following and a well sought after brand through social media and ‘influencers’. They have managed to utilize social media and become successful through it, so it is always a good idea to listen to Ben’s advice and the few tips he occasionally gives out through his videos.

Gymshark have recently opened their own state of the art gym right next to their Headquarters, check out Ben Francis’ video to take a peek at their new gym, the Gymshark lifting club.

https://www.instagram.com/p/B1RQWC_Hjyg/

https://www.instagram.com/p/B1HRGYKn1TS/

https://www.instagram.com/p/B0Bg2BzgFWF/

https://www.instagram.com/p/B1Rfe0dpl_k/

https://www.instagram.com/p/BzivjkPpDan/

https://www.instagram.com/p/BwXcBX7HnLo/

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Aperture, Shutter speed and ISO.

The fundamental big 3 you NEED to know!

Photo credits:

• Photo by Isaac Benhesed on Unsplash
• Photo by Wahyu Setiawan on Unsplash
• Photo by Markus Spiske on Unsplash

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https://www.instagram.com/p/BhhYbTdgd3r/?taken-by=wwe

https://www.instagram.com/p/BhhD3eDg_gs/?taken-by=wwe

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I don’t think I’m quite ‘advanced’ or made a success of it at all yet, or that I am any sort of expert, as there is always so much more to learn. But I do believe I can give some honest and beneficial advice, thus this post.

First things first, you need to be familiar with these 3 main points before you even do anything or start anything.

1. It takes time.

Too often people think that they can just start a website or an instagram page or youtube account or whatever it may be, post a few times and the views and the followers will just flock in and soon they will be making residual money sitting on a beach and working from wherever they like. If only that was the case.

It takes months, even years to progress to anything near that, and in that time it is going to take a lot, I mean a lot of your time to get it going (you will probably hear this repeated a lot throughout this article). Writing quality articles, editing articles and images, collaborating with other people, all take a lot of time. So make sure you’re aware of this, especially if you plan to focus on useful in depth topics.

2. You have to enjoy doing it, or at least enjoy the content.

You may not enjoy the actual act of editing or writing articles or videos but you should at least enjoy the content you are writing and posting and at least understand why you are providing this said content. Otherwise you will never last in the long term.

Too many people start a channel or something and it lasts only a few months. They start off with such vigor and motivation and then after a few weeks they abandon it due to their views/followers not increasing. Probably because they started it with their sole focus on getting views and making money off it. Too many people just want to be famous nowadays.

If you plan to do it solely for the views and with the main goal of making money that way, good luck to you. That’s a difficult road to follow, especially when doing a more principled, personal blog kind of media style. If you plan to do a more niche website where you focus on something really specific or on a specific product then it could be a lot quicker once you get the ‘formula’ right for that. But that also takes a lot of expertise in aspects such as keyword research, seo and so on, to get the traffic to your site.

For instance I started trying to edit and make more videos wherever I can. Not because I want to cash in on youtube (though that couldn’t hurt) (though nowadays it’s even harder to get going on youtube) but because I enjoy making videos and want to improve my editing/filming skills, so whenever I can I try to make some sort of video for the channel, but I do try to add some decent content that would be beneficial to people as opposed to just putting up stuff for the sake of it.

If I was doing any of this in the hopes of just making money or fame or whatever like that and not actually enjoying the process or the content, I would have given it up ages ago, probably just because of the amount of time and effort that it took.

3. It’s not as easy as it seems.

This basically follows on from the above points, in that it takes a lot of time. It may not be the hardest or most complex thing to do, but it really takes up a lot of your time.

Just try making a vlog for youtube, and I don’t mean just filming one day of stuff and throwing it all together and straight up onto youtube. Film a few different aspects, get good angles, showcase different things from the norm, then edit the video and put it together tastefully with some decent music that all fits together. That is a long and grueling process, trust me. So if you don’t enjoy some part of the process you may find yourself struggling to keep your motivation up to continue going.

I could probably go on and expand the above points another page but I think you get the gist, right? So with that out of the way and hopefully you have now established that you are really passionate about something that you will be pursuing and writing about, or that you see the real value that your topic could provide to people, here’s a few general and basic tips to get you going.

Website brand tips:

The main things that you will need if you want a dedicated website and domain is:

Your domain name

(e.g. fitnish.com, or yourname.co.za) If you want your own domain name, you will need to pay a small fee for the name per year, thankfully it’s not much. If you don’t want to spend anything you can always find some existing services/websites that host your stuff for you, but then you have to include their name in your site address, like yourname.wordpress.com.

A server

(To host your website, to allow people to connect and view it). Again, this will cost you a bit of money per month/year depending what you can find and depending on your traffic and site size etc. But you can always get a free option on say wordpress and thus will use their domain name like yourname.wordpress.com.

The downside to using the free option is that you don’t really have full control over your site and your google rankings, advertising strategies etc. It is good to start with, but I would recommend getting a dedicated domain name  from the start if you plan to do something in the long term, since your google rankings will also be better when having a website around for longer. So if you start with the free site and then after a year move to your own domain and host, that year could have helped a lot in your rankings on google, having started with a dedicated name and server.

Your website

It can be overwhelming and a bit intimidating thinking of creating and designing your own website (especially if you don’t have a lot of tech experience), but nowadays the easiest thing to do is to use a pre built theme. There are many free ones, and themes that you can buy. You can always start off with a free one and when you find your ideal theme you can then buy it later on.

So choose a cms (content management system) such as wordpress, download a theme, install the theme in wordpress (wordpress makes it all so much easier) and there you go. You can find many useful step by step tutorials or videos on how to set up wordpress online. You may have to do a bit of reading on the cms that you choose, but you won’t have to touch much code

Once you have your site up and running:

• Make sure to post regularly and consistently to get some good content out there.
• Post meaningful and useful content.
• Collaborate with and promote other people.
• Constantly refine. Get feedback from friends and hear what they liked/disliked about your website. Don’t take it personally but use it for your benefit.
• Include a contact page with a valid email address so people can get in contact with you! (You will be surprised as too how many times people leave this out).
• Sign up for google adsense. You can make a decent amount of money with them, and none of the other advertisers really compares to them. And try not to get kicked off of adsense as getting back in is very difficult.
• Look into affiliate marketing, depending on your websites audience’s location. This can take some work but give it time.
• Don’t think that just because you have a site you can now ask for free stuff to try and review or to promote. You need to establish a decent reputation first. So give it some time, post reviews of products that you have actually bought and currently use. Promote and share brands and products that you like and use yourself and think that other people will benefit from.

Social media tips:

• If you plan to start a facebook page, be prepared to invest some money into promoting your posts. Nowadays facebook posts are hardly seen by your page’s followers unless you promote posts.
• If you plan to use various social media channels (which you probably have to), keep them all going, but choose one to really put your effort and focus on and try to push that ONE, as well as you can, especially if it is just you doing everything yourself.
• Be creative, and try different things with your posts. Some will work some won’t, but you won’t know until you try.
• Promote other people and cool businesses that you have tried and like yourself.
• For youtube, be prepared to post videos for a few months before you see much traction (or unless you get some video to go viral).
• Be yourself and try not to be fake on social media, and don’t buy followers or likes. It is pointless.
• Nowadays quotes are thrown all over the place on social media. People post half nude photos of themselves and then add some ‘meaningful’ quote as the caption for some reason. Please don’t do that. Try to match the caption to the photo. If you want to post a half nude photo and do not know what to say, just say something real like “well I loved this angle” or “I didn’t know what to say but I just wanted to show this photo” :p 

https://www.instagram.com/p/Bgxpj7jgCFO/?taken-by=murtadau_gabier

• Make sure to take breaks from all social media every now and again as it can become a mini addiction and waste a lot of your time.

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