In todays media driven world, there are so many different products and millions of adverts and marketing campaigns at play in front of us. With all this information it’s hard to cipher through all the nonsense and find out the truth or the right products and information. Thus, it is so important to do your own research and find our for yourself without believing everything you watch or read. Even more so when it comes to nutritional products, as food items are crucial to our proper and optimal functioning.

“*ProNutro contains 100% balanced protein. The protein in ProNutro is specially formulated with a combination of amino acids which have been perfectly balanced. What’s more, our special cooking process improves the digestibility of the protein so that your body can get the full nutritional benefit from it. ”

Pronutro have had many adverts stating that the breakfast cereal contains “100% balanced protein for a balanced lifestyle.” But what exactly does that mean? What is 100% balanced protein? While the cereal contains a number of vitamins and minerals (most have been added) and is relatively high in protein in comparison to other cereals, it would be interesting to understand this concept of the balanced protein. The cereal consists of soya and maize amongst other ingredients, with soya being the predominant ingredient when it comes to protein. It may have other types of protein, but at what ratios and which types exactly? The Pronutro website does not give much information either, only stating the above paragraph* about the protein content.

This is just to give you some sort of perspective of these types of adverts where there is no real explanation given behind the selling point of the advert. To give you the opportunity to think deeper than what you are being told and to question it, after all you are buying the product and consuming it!

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